211. A Riddle That Can Get a Lift😊

RIDDLE 211:

We have just one, so does a clock, it can be painted, and it can be cross, it’s a famous book, is up or down, is connected to poker and even a clown: What word is it?

There are subtle clues in the background photo, title, and tags (tags are below).

ANSWER IS ON PAGE 2 HERE